The Coors Light Challenge is a snowboard filmmaking competition where teams of 2 – one rider and one filmer – have 72 hours days to film and edit a 3-minute shred edit, with the chance of winning part of the $10,000 cash prize purse. It's pretty simple:

New this year, the camera store Lozeau is on-site and will help participants by providing rental equipment, including a Sony FS 700! Lozeau will be hosting apres each day of the competition from 5-7 on the outdoor terrace at the foot of Mont Avila.
Photos from the first day of the competition:

Zach Aller incognito

William Binamé had some creative rigging going on!

Cedrik DP's team with a pretty little Polo hat

Paul Mackay ready to do-or-die!
Coors Light Mountain Challenge – Recap & Photos – Day 1