Why Play Basketball – POV Filmmaking At It’s Best

Check out this incredibly well made short film that takes you right inside a game off pick-up basketball through POV cameras and really well thought out filmmaking.

What's interesting the most to me about this video is that it is produced by Gopro, and while clearly is a commercial product meant to promote their cameras, it's also an incredibly well made piece of filmmaking that can just as easily be enjoyed for it's artistic merit as anything else. Much like Red Bull, Gopro is quickly going from a technology product-based seller to a complete multi-media content producer – and I can't wait to see what they come up with next!