44 Minutes Of Getting Inside Shaun’s Head In This Behind The Scenes Look Into His Olympic Preperations

Love him or hate him, Shaun White is the man to beat in Sochi. NBC gives us a nice 
"inside" look at Shaun as he preps for the olympics. Can he land the triple cork in the pipe?

Via NBC:

"Shaun White: Russia Calling," is an inside look at how the gold medal-winning snowboarder is preparing for the upcoming Winter Olympics in Sochi, Russia and how he maintains his competitive edge. The one-hour special is produced by Shaun White Enterprises, HSI and Bandito Bros. White serves as executive producer.

In preparation for his third Olympics, the two-time gold medal-winning White is determined to win a third and cement his place in Olympic and snowboard history as the greatest ever. "Shaun White: Russia Calling" is a rare inside look into the challenges and sacrifices that are made in order to be the best in the world. The special also examines how White strives to find the balance between running his company, maintaining relationships and dealing with the pressures of everyday life.

White is a dual sport professional athlete who maintains some of the highest accolades within snowboarding and skateboarding. He has amassed numerous titles and victories, most notably winning gold medals in both the 2006 and 2010 Winter Olympics. He holds the X Games records for gold medals and highest overall medal count, and has won 10 ESPY Awards.

White has earned the No. 2 spot on Bloomberg BusinessWeek's list of the 100 most powerful and marketable athletes, as well as being ranked the 10th most valuable athlete on the prestigious Forbes Fab 40: The World's Most Valuable Sports Brands. In 2012, he was honored for his work with St. Jude Children's Research Hospital at the GQ Gentleman's Ball, where he also received the Style Award.