Watch A Snowboard Get Made By Hand At The Prior Snowboards Factory

Grab your morning coffee. Sit back, relax, and enjoy this short and mellow 33MAG exclusive video that takes a snowboard from start to finish at one of the few factories that still makes decks by hand.

Filmed last year at the Prior Snowboards factory in Whistler, BC this video takes a laid-back approach to documenting the build process. Instead of quick cuts and fast-paced music, I decided to try something a bit different and take a slower approach. The overlaid titles explain exactly what's going on as well for those who are really interested in the process.

The crew at the Prior factory have been cranking out hand-made, one-at-a-time snowboards for close to a decade. If you buy a Prior snowboard you can be sure it got the same love and care every board does. No robots here. If you want something of truly high quality, handmade is the only way to go, and snowboard manufacturing is no different.

FInd out more about Prior Snowboards on their website HERE and if you are even in the Whistler area, be sure to take a tour of the Prior factory. It's SO cool!