I.N.I. Cooperative Launch Website to Support Their Line of Environmentally Conscious Clothing

"i.N.i represents Unity and Oneness. In an industry where we rely heavily on the natural world, it seems contradictory that most of the products we use to enjoy the outdoors are actually harmful to the environment.

We felt the need to create a new lifestyle/functional brand that spoke to the increasing relevance of environmentalism.
We aim to bring relevance to a value system that we support. We choose our development processes and make the decisions that we do, without any judgment or elitism. While we are constantly working towards sustainability, it is important to identify that there is still a long way to go. Although we are doing all we can to create the lowest-impact garment possible, the challenges that lie ahead of us will only prompt us to work harder. We are not here to claim that we are 100% sustainable, but rather to introduce a new brand, that is blending lifestyle and technicality, with this environmental initiative, aimed at youth and outdoor recreation."