2013 World of Red Bull Video – Setting Limits

Although I am conflicted about posting this video since it is essentially a commercial for an energy drink, it's so well made and the message so important that we just had to share.

Featuring: Mick Fanning, Darren Berrecloth, Sebastian Vettel, Travis Pastrana, Steve Fisher, Julian Wilson, Ryan Doyle, Brandon Semenuk, Bobby Brown, Felix Baumgartner.

"It's human nature to want to explore. To find your line, and go beyond it. The only limit, is the one you set yourself."

What do you think? Is Red Bull still just a sugar water drink company to you? Or have they risen beyond that with their media offering and can you enjoy them for what they are, apart from their association with the drink? It's a tough one I grapple with more often than expected and one I plan on exploring more here on 33MAG. Sound off with your thoughts below.