
Thankfully, a new shop that's about to be opened by Kris Rose and Adam Green is just the opposite.
The pair also wants to tap into the artistic side of skateboarding because they feel that it's an intrinsic part of the sport, affirming even that it's nothing less than an art form.
Kris and Adam plan to offer free space to various local artists in order to exhibit their work. What's more, all boards will feature vertical graphics because, as we all know, a skateboard is also a work of art.
Since cooperation and involvement are important values for the two entrepreneurs, they've chosen to only carry brands that are truly committed to the sport. Distributors, who were already totally stoked at the idea of working with them, loved the concept from the start. Partnerships formed almost effortlessly and the list of companies who've since climbed aboard is quite impressive.
The project took off when the two kept hearing over and over that Montreal didn't have enough of this kind of skate shop despite the obvious potential.
Originally from Toronto, Kris sourced his inspiration from the different shops that he visited during the course of his extensive travels. He wanted to bring the art gallery/boutique approach to Montreal.
Almost all skate shops screen the latest flicks… but how many command a direct view of Peace Park, Montreal's skate Mecca?
Located at 1201 Saint-Dominique, home of the defunct Temple Skate Supply, the shop sits directly in front of the city's cult gathering place. The avant-garde shop will no doubt contribute to changing the ghetto image of Peace Park and maybe even help to improve relations between skaters and police who often clash at this popular location.
In fact, thanks to the efforts deployed by Kris and Adam, perhaps it's they who will now envy us.
Check 'em out on Facebook here.
By skaters, for skaters, at its best.